Brand Loyalty

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Turning your consumers into a “modern tribe”: Why football clubs have the most loyal fans

“You'll never walk alone,” is a famous Liverpool chant. And it's due to this boasted and somewhat stereotypical loyalty that football fans have been the brunt of many studies. Let's face it, even when a team finds itself in the bottom rankings year after year, their fans still remain incredibly passionate about them. Wouldn't it be great if customers felt that way about a business?

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