Jan Cavelle has a look at modern-day marketing strategies and argues that data-driven decisions are crucial when targeting Millennials and Generation Z.
Free WiFi gives your customers a reason to linger. Andrew Gibson, senior manager at Virgin Media Business explains this and other surprising benefits.
For many brands, a great customer experience needs to be delivered seamlessly throughout physical offices or stores, call centres and online, which will ultimately drive loyalty.
It’s fair to say that brand loyalty is the holy grail that businesses strive for, with the hope they will be able to woo customers and live happily ever after. However, it’s not as simple as that – it turns out there are four types of brand loyalty, which means there is no room for complacency.
Delivering the right message, at the right time, using the right method, has never been more important, and businesses are utilising customer relationship management (CRM) as a result.
For small, medium and early stage-businesses brand loyalty is a highly valued commodity – it takes time to earn but can be lost very quickly. Whilst large, established brands can afford the occasional blip in customer service, smaller brands are more exposed and have little room for error.
Although “gamification” was defined less than 20 years ago and began picking up steam only in the past five, it has seen massive adoption among the business community.
Acquiring new customers can cost up to seven times more than retaining customers. Here are five tricks to getting to know your existing customers better.
UK's largest supermarket Tesco has launched a new brand guarantee programme to match the price of its rivals, calling out Sainsbury's, Asda and Morrisons as it plans to reduce customers' bills at tills if products can be found cheaper elsewhere.
In order to persuade consumers to part with sensitive information, brands must build trust, act sensitively with the information that consumers have shared, and treat each customer as an individual.
Before you work to develop customer retention strategies and campaigns, you must evaluate the existing morale within the company, writes Richard Close.
“You'll never walk alone,” is a famous Liverpool chant. And it's due to this boasted and somewhat stereotypical loyalty that football fans have been the brunt of many studies. Let's face it, even when a team finds itself in the bottom rankings year after year, their fans still remain incredibly passionate about them. Wouldn't it be great if customers felt that way about a business?