Boom Cycle was first on the spinning scene in 2011, but now faces intense competition. Here’s how it plans to use a £2.1m investment to dominate indoor cycling.
After spending time on a new visual look for her business, TaxCalc CEO Tracy Ebdon-Poole got thinking about why brand identity is a daily task.
Advertising and marketing provide your business with access to a much larger pool of customers, but when is the right time to engage a media agency?
As a disruptive technology aiming to help the world learn new dialects, the Tandem language app is now blazing a trail with 1.5m downloads – but it could have all been so different.
In a convenience-driven society, the chatbot is absolutely essential for keeping customers engaged and satisfied with your brand.
In attempting to become the first true lifestyle brand in cycling, Simon Mottram is taking Rapha around the world and posting record revenues in doing so.
As his business grows and its reputation in all channels becomes increasingly important, acts of kindness are foremost in the mind of Steve Byrne.
If you’re trying to grow your business organically you’ll need to make sales (and lots of them!) to become successful. If you’re a funded firm, you’re likely to need to make even more sales to keep the hungry VCs off your back and provide the return they crave! This will require a healthy dose of founder selling.
In was while boating down the River Thames in 2004 that Mike France and two others set in motion Christopher Ward, now a contributor to Founders Diaries.
The above question is both as stunning in its simplicity as it is difficult to answer. It is the central concept of the compelling business analysis book "Good to Great" by Jim Collins first published in 2001.
It’s a nightmare scenario for any company, there’s been a mistake with a customer order and instead of making an enquiry with your customer service team, the customer has taken to their social media accounts in a rage. Within minutes, it’s no longer an isolated incident but a customer frenzy.
With advice from HubSpot’s Brian Halligan, I’ve covered the essential steps to cultivating strong relationships with employees, customers and candidates, unlocking the the power of internal brand culture.