On the surface of it, neuroscience and the need for effective branding appear poles apart. The reality is that there is an important and decisive connection.
Don’t be scared to think innovatively and open-mindedly, and consider the impact of your actions on stakeholders. Most importantly, being ethical is key for successful marketing!
There’s no greater fan of Cherry Coke than business magnate Warren Buffet, so it doesn’t surprise that his face is now plastered across limited edition cans in China.
Everybody wants more business: More customers, more referrals, more profit. And if you don’t want more business, you want better business. But none of that will happen if there’s no trust in your brand.
Securing trademarks is the most effective way of maintaining the reputational value of your business, whether you’re a small startup or a huge, world-renowned brand.
Google’s research into the Zero Moment of Truth revealed many important lessons, but none more important than business owners needing to be aware and prepared for whether they are focused on B2B or B2C.
Claire O’Brien, head of IP litigation at law firm Mills & Reeve, uses a recent high-profile case to discuss the best approach to take when you want to protect your brand.
Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.
From social media to TV advertising, there are countless ways to boost your company’s brand – but what about sports sponsorship as a way forward?
To stay ahead of the competition, you should ensure your unique selling point is solving a problem that customers are willing to pay for.
With the recent news that Samsung is buying automotive electronics-maker Harman, one of the biggest questions has to be how it will keep brand strength – especially with it still reeling from the Galaxy Note 7 fiasco – during and after the acquisition.
This month we announced a unique new partnership with legendary British motor car manufacturer, Morgan Motors – a big step that required careful planning.