Securing trademarks is the most effective way of maintaining the reputational value of your business, whether you’re a small startup or a huge, world-renowned brand.
Google’s research into the Zero Moment of Truth revealed many important lessons, but none more important than business owners needing to be aware and prepared for whether they are focused on B2B or B2C.
Claire O’Brien, head of IP litigation at law firm Mills & Reeve, uses a recent high-profile case to discuss the best approach to take when you want to protect your brand.
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Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.
From social media to TV advertising, there are countless ways to boost your company’s brand – but what about sports sponsorship as a way forward?
To stay ahead of the competition, you should ensure your unique selling point is solving a problem that customers are willing to pay for.
With the recent news that Samsung is buying automotive electronics-maker Harman, one of the biggest questions has to be how it will keep brand strength – especially with it still reeling from the Galaxy Note 7 fiasco – during and after the acquisition.
This month we announced a unique new partnership with legendary British motor car manufacturer, Morgan Motors – a big step that required careful planning.
Taxi apps are becoming increasingly commonplace, but so too are the problems that surround the operational strategies of the businesses.
As he sets his sights on life away from the fairways, golfing great Tiger Woods recently unveiled he was switching brand identities – to TGR – on his website, replacing the old TW branding and logo familiar to many sports fans.
It’s safe to say Tesco Bank has had better weekends. The UK saw it dominating Monday’s headlines for all the wrong reasons as it emerged it had frozen all online transactions following hackers attacking 40,000 customer accounts – and proves an amazing example of how to keep your customers when crisis strikes.
Big businesses such as Nokia and Milka have slipped up with translation fails, so smaller businesses must make sure enough research is done in new markets.