According to studies, traditional brand fidelity is declining. This is bad news for large, established players. But it’s a golden opportunity for SMEs to capitalise on a new phenomenon… “loyalty as you go”.
Elon Musk has long championed our relocation to Mars. He is of the belief that there are two paths for mankind, “one of which is to stay on Earth and experience inevitable extinction.” The alternative is to become a multi-planetary species.
Making customers laugh could be the way to win them over, as they’ve revealed what they consider the 20 best shop names in the country.
Many claim Cadbury has lost its lustre and British heritage. But the company is hoping investment into its iconic Bournville factory will soon change this perception.
Every great company evokes something to mind. Maybe it’s a slogan, a logo, a classic advertising character, or a signature product feature. In his classic book, How Brands Grow, Byron Sharp of the Ehrenberg-Bass Institute calls them distinctive assets.
As an SME, your capital is limited. So are your time and resources. And yet, you need to spread the word to all the right people about your business – something you can do with a little PR wisdom.
It is no secret that the more meaningful brands are relishing increased sales within respective markets and, more than ever, are more conscious about bridging the trust gap as it’s a key factor of driving sales figures.
In today’s highly competitive, digitally-powered marketplace, the temptation for any business can be to “get out there” with a splurge of marketing activity to build profile and presence. But one of the most important things to do is step back and try defining your brand.
The digital world can help to make a business’ reputation, so it’s important to get customer service right, just as it was before the technology boom.
World domination is something we all secretly dream about. Most are content to carve a mark in one specific area, after all, but analysis of the top six brands shows what you could be doing to garner more attention from across the globe.
The loyalty of football fans has long been the envy of companies, with many strategising how to replicate this success. So we took a look at what lessons the newly-crowned branding King of football, Real Madrid, has to offer.
The Bob Marley heirs have had their fair share of trademark battles, but their latest trek to court offers an important lesson for smaller companies.