For many people, seeing mobile advertising on fleet vehicles around town is the first interaction they will have with a business, and as we all know, first impressions count.
When we think about premium brands, it can be all too easy to be drawn in by the flashing lights of the city. London, Paris and Milan are hotbeds of the high-end, and buzzwords of bespoke after all.
Royston Guest, a global authority on growing businesses and unlocking people potential, unveils five effective methods sure to boost your personal brand.
When it comes to marketing and advertising, causing offence can damage your reputation past the point of recovery.
It may seem like the emoji is all fun and games, but they serve a strong purpose for both consumers and marketers. Can you speak the language?
Growing up in the UK, iconic adverts were limited to television and print. The age of digital advertising is ever-present today, yet the images and messages conveyed in those adverts are still alive, stored as memories that make an appearance whenever prompted.
Employer brand is key. While people may be attracted to working for you by the role and salary, your business reputation also plays a significant part in attracting top quality talent.
Set up by 28 year-old Ashleigh Hinde, contact lenses business Waldo is taking on big pharmaceuticals with a customer service-focused subscription offering.
The commercial value of heritage is well known. It is a source of differentiation. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. But what about the brand narrative?
While cupcakes are synonymous with the UK food scene today, that wasn’t the case in 2004. Hummingbird Bakery founder Tarek Malouf took a serious punt.
At the beginning of July, an Airbnb host cancelled a booking made by a guest, telling her: “One word says it all. Asian.” The platform’s response, Siegel+Gale associate strategist Toby Marks unveiled to Real Business, is one to be praised.
According to studies, traditional brand fidelity is declining. This is bad news for large, established players. But it’s a golden opportunity for SMEs to capitalise on a new phenomenon… “loyalty as you go”.