Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.
Opportunities abound in the realm of physical retail, and previously pureplay online brands are starting to recognise that. The transition might not be easy, but following some simple steps will ensure it’s worthwhile
Audio Network’s head of product Matthew Hawn explains why blockchain technology has the potential to become a game changer for the music industry.
Instagram has reached the milestone for 18m users in Britain, which coincides with a ranking of the ten most influential UK brands using the social network.
The 31 October is fast approaching and, as things prepare to go bump in the dark, we’ve rounded up a handful of companies that got rather creative with Halloween marketing campaigns this year.
Lego may be designed for children, but even adults can’t resist playing with the yellow figures. How does a company achieve such irresistible engagement though? The toy brand’s senior omnichannel manager, Leif Bode Nielsen, discussed the building blocks of Lego’s physical and digital retail elements.
Following the collapse of BHS this summer, the long-standing British retail business embarked on a digital-only comeback in September as BHS.com, so here’s an assessment of the relaunched website from a design and user experience point of view.
Following on from the launch of its Prime Now and Fresh services, global ecommerce and business services company Amazon has brought a service allowing customers to order new products at the touch of a button to Britain.
Pornhub and RedTube are offering up $100,000 worth of advertising space for entrepreneurs and their startup businesses, slots which reach a reported 90m daily visitors.
It’s fair to say that brand loyalty is the holy grail that businesses strive for, with the hope they will be able to woo customers and live happily ever after. However, it’s not as simple as that – it turns out there are four types of brand loyalty, which means there is no room for complacency.
Social media has meant that businesses no longer have set opening and closing times, with brand pages on social networks such as Facebook, Twitter and Instagram accessible 24 hours a day.
With the rise of platforms such as Instagram, Pinterest and Snapchat, internet users now have on average 5.54 social media accounts each. For businesses, social media provides rich opportunity for customer engagement by increasing awareness and building their brand personality.