The modern-day obsession with brand ambassadors make sense – they help sell products. But what happens when things don’t go according to plan?
The commercial value of heritage is well known. It is a source of differentiation. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. But what about the brand narrative?
It’s common knowledge that understanding and fulfilling a consumer’s needs equates to a happier, more satisfied and loyal customer. However, this can be overlooked, or even unwittingly neglected, resulting in angry customers.
Are your corporate values in order? If not, your business runs the risk of losing valuable customers, according to a study.
London pop-up retail space provider Appear Here has expanded into the US with a New York City office, building on collaborations with global names including Kanye West and Nike.
New research has revealed that one-in-five British consumers boycott brands on the back of what is perceived to be a scandal or negative press.
Success for the top brands on Instagram comes to those who present creative and authentic imagery and text content, a practice that SMEs can adopt.
Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.
Opportunities abound in the realm of physical retail, and previously pureplay online brands are starting to recognise that. The transition might not be easy, but following some simple steps will ensure it’s worthwhile
Audio Network’s head of product Matthew Hawn explains why blockchain technology has the potential to become a game changer for the music industry.
Instagram has reached the milestone for 18m users in Britain, which coincides with a ranking of the ten most influential UK brands using the social network.
The 31 October is fast approaching and, as things prepare to go bump in the dark, we’ve rounded up a handful of companies that got rather creative with Halloween marketing campaigns this year.