The stark reality is that adoption rates of the CRM system remain low and ineffective, and businesses are not seeing the benefit of their investment.
With so many acronyms to juggle as a business owner, it’s easy to get confused, which is why we’ve produced a guide on the difference between ERP and CRM.
Imagine zooming all the way to Mars, only to realise you’ve left your spacesuit at home. It sounds absurd but it is happening with SMEs in the tech sector. After coming a long way, some are unable to take the next step. It’s all because something vital is missing – and it’s time to cross new frontiers.
It’s not as if customer relationship management (CRM) solutions are anything new – many organisations have invested in it. The purpose of that investment has been anything from having a basic systems of record through to serving customers better. So what has changed?
In part one of our of series, James Passingham takes a closer look at how intelligent features in the latest cloud phone systems are helping to transform the customer experience across a variety of industry sectors.
You don’t need to be Arkwright to appreciate the business benefits of being open all hours. Yet a surprising number of B2B companies have the metaphorical “closed sign” in the shop window at times when customers are poised to make a purchase.
While Prime minister Theresa May takes every opportunity to point out that “Brexit means Brexit”, we still don’t know what “Brexit” actually means, nor do we know what will happen to business. But while the natural reaction for margin-conscious SMEs is to raise prices, bosses should instead focus on customer data.
Rafael Cortes, head of marketing at Foehn, explains how cloud phone systems can deliver rapid return on investment and why it’s important not to cut any corners on the journey to deployment.
The must-haves for previous generations of SMEs aren’t as important for the new wave of digitally native companies. Spurred on by a stream of Millennials entering the workplace, many smaller businesses are putting off major purchases – or avoiding them entirely.
Delivering the right message, at the right time, using the right method, has never been more important, and businesses are utilising customer relationship management (CRM) as a result.
Now spread out across ten European countries, Treatwell has grown quickly since starting life in 2008 – but has always made crucial investment in technological tools to make the journey smoother.
As a fast-growing crowdfunding platform, Crowdcube co-founder Luke Lang explains why implementing a CRM system was key to providing a platform suitable for scaling up and cultivating relationships with entrepreneurs on the hunt for funding.