Jan Cavelle has a look at modern-day marketing strategies and argues that data-driven decisions are crucial when targeting Millennials and Generation Z.
The Amazon Academy event series is returning to help SME owners raise their digital skills game. If you’re looking into exporting and ecommerce, this free event is for you.
Millennials make up a significant part of the population, and every year more young people with a great affinity for digital technology enter the workforce.
The UK is in the midst of a digital skills crisis, with a recent report suggesting that 12.6m adults lack basic digital skills, while 5.8m have never used the internet at all, which presents a severe recruitment problem.
With Amazon Academy making its latest outing in Manchester in March, Real Business finds out why the digital heavyweight believes the business events are so useful for growing companies.
Real Business spoke with Raspberry Pi founder Eben Upton about the firm’s starting origins, space and manufacturing.
As the business world evolves – spurred on by technology and increased globalisation – successful collaboration has never played a more important role.
Two government departments have united to analyse the depth and breadth of the supply and demand issue surrounding digital skills in the UK – Real Business has dissected the extensive report to reveal what smashing the bottleneck can do for the country's economic potential.
A new kind of shopping generation is bringing about a wholesale change in how luxury businesses attempt to drive sales, led by interactive digital platforms, social media and video.
With the retail sector's workforce expected to increase to 3.2m in 2020, the UK Commission for Employment and Skills (UKCES) has highlighted the importance of up-skilling current employees and taking advantage of the changing landscape, in order to recruit technically skilled staff.
As someone who has taken her business from startup to a global player employing more than 200 people, Sarah Wood is well-placed to tell us what kind of government she would like to come into power.
According to the 2015 Lloyds Bank UK Business Digital Index although 100,000 more SMEs are seeing the benefits of being digitally enabled there are still around 1.2m organisations that lack basic skills such as running a website, using e-commerce, social media or online banking.