The UK is in the midst of a digital skills crisis, with a recent report suggesting that 12.6m adults lack basic digital skills, while 5.8m have never used the internet at all, which presents a severe recruitment problem.
In a convenience-driven society, the chatbot is absolutely essential for keeping customers engaged and satisfied with your brand.
With businesses more likely to use digital contracts, the potential for confusion has multiplied. Terms can now be hidden away in a hyperlink, and the signatory is expected to read all the terms linked to, even when these could be open to change or too general for certain parties.
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For a business to compete effectively in the modern world, it needs an online presence – but this goes further than just having a website. In fact, an outdated website could just as easily have a negative impact on your business as not having one at all.
Since the dawn of the internet age, businesses have faced the constant challenge of incorporating the world’s ever-evolving tech trends into their daily operations.
Small and medium-sized enterprises are the backbone of the UK’s economy, providing the lion’s share of jobs and business in their respective communities. But in light of the changing global economy and the dizzying pace of technological advancement, SMEs need to adapt to survive.
The rapid evolution of digital marketing over the past decade has transformed customer interaction when it comes to the brands and products they follow.
When it comes to SME growth, public sector digital infrastructure can be a great way to stimulate and support the process.
Given recent high-profile media reports of cloud hacks, it’s no wonder business owners are nervous about putting their operational data in the cloud, but is this fear justified?
Exploring how increasing customer expectations are driving data and analytics to the forefront of the business conversation and offering a competitive edge.
There are so many different ways to advertise that it can be tough to choose a path right for your business, but native advertising could be one of them.
Instagram’s user base is growing at speed and passed the 600m user mark in December 2016. But how to use Instagram to your advantage as a small business?