Dragons Den

Which Dragons’ Den investors are most likely to back your business?

Arguably, Dragons' Den is all about pitching. Each pitch can take as long as necessary to seal a deal, or as quickly as possible for the Dragons to say “I'm out”. But wouldn't it help if you knew which dragon you had the most chances of impressing? Merchant Money tried to answer that question by analysing the investment patterns of Dragons both past and present.

Business Growth
Dragons Den rejection meant nothing to the 2014 success of these 4 companies

With recent research suggesting that SMEs currently have a worse survival rate than before the recession, and with small businesses struggling to find the finance they need from banks time and time again, it comes as no surprise that such companies are increasingly looking toward alternative finance for a chance to make it past their fifth birthday's. One such method is Dragons Den, with entrepreneurs Duncan Bannatyne, Kelly Hoppen, Piers Linney and Peter Jones looking to invest their cash.

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