Recent Dragons’ Den success story Active Away tells Real Business why it went on the investor show with a very clear, and unusual, goal in mind.
When it comes to marketing your brand, where exactly does TV advertising fit into that agenda? We’ve heard from leaders of brands including Secret Escapes and Oppo about how they feel.
Real Business is at The Business Show, where we’ve been busy scouting the wide array of stands, companies of all sizes, and talks taking place – one of which saw Dragons’ Den investor Touker Suleyman offering some of his insights.
When it comes to business meeting nightmares, new US president Donald Trump has come out on top as the leader Brits would hate to sit down with – more so than Katie Hopkins.
Having gone through the Dragons’ Den experience at the young age of 18, Christian Lane, the founder of home technology company Smarter, learned the key to investment success.
It often pays to know what firms have previously garnered investment before you pitch your business – so if you’re thinking of going on Dragons’ Den, here are a few stats that will make you celebrate… or not.
According to Dragons’ Den investor Peter Jones, Britain’s business growth can be secured by teaching five-year-olds the way of entrepreneurship – particularly as the country is in the process of future planning for leaving the European Union.
Real Business asked investors and applicants from BBC's Dragons’ Den what happened when the cameras weren’t rolling – from applying to be on the show to standing in front of the Dragons.
While academic study might not be at the top of the agenda for several returning college students, beer most likely will be. They could also think of saving money by brewing it themselves – which was the case for Alex Dixon and Ralph Broadbent.
In the last episode of series 12, Dragons' Den saw registered nurse Neomi Bennett pitch her multi award-winning Neo-Slip anti-embolism stocking aid. Although she didn't win any investment, sales of the product increased dramatically.
Arguably, Dragons' Den is all about pitching. Each pitch can take as long as necessary to seal a deal, or as quickly as possible for the Dragons to say “I'm out”. But wouldn't it help if you knew which dragon you had the most chances of impressing? Merchant Money tried to answer that question by analysing the investment patterns of Dragons both past and present.
With recent research suggesting that SMEs currently have a worse survival rate than before the recession, and with small businesses struggling to find the finance they need from banks time and time again, it comes as no surprise that such companies are increasingly looking toward alternative finance for a chance to make it past their fifth birthday's. One such method is Dragons Den, with entrepreneurs Duncan Bannatyne, Kelly Hoppen, Piers Linney and Peter Jones looking to invest their cash.