Ormsby Street CEO Martin Campbell has taken a new approach to employee performance, looking at an individual inside and outside work – getting them to set personal goals.
After spending time on a new visual look for her business, TaxCalc CEO Tracy Ebdon-Poole got thinking about why brand identity is a daily task.
Travel Counsellors CEO Steve Byrne discusses some misconceptions about gig economy companies and offers advice on how to make this model work.
Every organisation talks about the importance of customer focus, but how do you put this into practice? Richard Blanford and his team at Fordway are seeing results from a series of changes across the organisation.
Most businesses have a defined and focused target audience. And an effective marketing strategy for that group poses a challenge for any company, and for Office Space in Town, the challenge is greater.
It’s one of the great business truisms that although we all want to buy things, we don’t necessarily want to be sold to. We want choice, clear information about those choices, and then we want to make our own decisions.
To foster innovation is one of the key drivers of any successful business. What can be tricky however, is trying to find ways in which to do so.
Last month I discussed our approach to our annual budget, one aspect of which is considering how much we spend on sponsorship and influencers to engage with the Christopher Ward brand.
It’s been a busy couple of months for me and my feet have barely touched the ground. I spent most of February and March travelling, so it’s nice to sit down and reflect on what’s been happening.
Nigel Shananan explains how the creation of “Freedom Friday” at Rant & Rave helped create an environment for experimentation, including an Amazon tie-in.
Ed Cooke and his business Memrise have a new office, and important decisions like the right coffee machine got him thinking about company culture.
Steve Byrne discusses the importance of sharing success stories to build brand equity amidst increased automation – remembering what makes us all different.