Jan Cavelle has a look at modern-day marketing strategies and argues that data-driven decisions are crucial when targeting Millennials and Generation Z.
The news has been strewn with articles about millennials, or Generation Y, in recent months. Those 20-somethings who are struggling to get on the property ladder, who crave a more flexible approach to work, and who rely on dating apps to find romance. But what of so-called Generation Z?
According to Halebury co-founder Janvi Patel, UK employers are extremely ill-equipped to deal with Generation Z (born 1994 to 2010 and entering the workforce this year).
As the mother of a 15-year-old in the midst of the teenage years of messy rooms, party invites and even (gulp) trips away, I recently signed up to a workshop to help parents navigate these choppy waters.
If I asked you to name the demographic that is currently shaping the workforce, you would probably say “millennials.” While this is true, to some degree, it does not tell the whole story.
While there has been much insight about how companies need to brace for impact when Generation Z hits the workforce, it's been revealed that, actually, firms are already offering what they want – and current perceptions are highly contradictory.
In the modern business world working practices and the work environment have changed more rapidly in the last ten years than at any time since the industrial revolution. How do we retain our skills base?
Businesses already struggling with Millennials face huge challenges if they fail to adopt new ways of working, research shows.
For years, brands have been chasing the millennial market for their insatiable appetite for digital media. However, marketers are shifting their attention to include Generation Z – those who love to text and communicate through emojis.