Increased competition has seen businesses try to gain the upper hand even by trademarking shapes. Many fall flat due to one particular hurdle though, a recent court case pointed out.
The dilemma most business owners face when trademarking shapes
It seems Nestlé won’t give up until it gets KitKat that trademark
Nestlé has long wanted to trademark the four-finger shape of its KitKat bars, and 17 May marks its latest attempt to stop the competition (Cadbury) from getting a say in the matter.