From social media to TV advertising, there are countless ways to boost your company’s brand – but what about sports sponsorship as a way forward?
During an age when we are increasingly monitoring our sleep, exercise and eating routines to ensure that we achieve our performance goals – one would be forgiven for asking why companies aren’t doing the same.
Most of today’s business leaders buy into the theory of “what gets measured gets done”, and invest time in deciding what to measure. However, this is where many businesses struggle.
The customer landscape is changing and as a result it is becoming increasingly difficult to keep your customers loyal. Whilst some business leaders may view loyalty programmes as an unnecessary method of rewarding customers who would probably spend anyway, this is not the case.
New research has found that many buyers don't bother with a plan B in terms of suppliers. Office Depot's Nigel Crunden believes this can be worrying detrimental in the long-run and creates unnecessary risk.