Criticism is not always a sign you’ve done something wrong, especially when it comes to the world of marketing – it all comes down to perspective. The ASA claimed most complained-about adverts were often not the ones that needed banning. But it doesn’t hurt to know what could land you in hot water.
When it comes to achieving success, there is no lack of advice to be found across the Internet. But when you ask any one entrepreneur, there’s never a sure-fire combination that will quickly get you to the top. This is especially so if you’re trying to create effective advertisements.
When your business is seasonal, planning ahead is crucial. With that in mind, here’s a few tips to get you started this year.
Recent Dragons’ Den success story Active Away tells Real Business why it went on the investor show with a very clear, and unusual, goal in mind.
From social media to TV advertising, there are countless ways to boost your company’s brand – but what about sports sponsorship as a way forward?
From recruiting 100 people in 100 days to opening in the tough US market, it’s been a big couple of years for Amazon Growing Business Awards winner MVF.
The customer has never been more empowered than they are today. With so much choice and so many means of sharing good or bad experiences, businesses have to be able to handle digital marketing and capable of creating, coordinating and refining a range of experiences in the moment, across multiple touchpoints.
Have you ever heard the story of how Facebook CEO Mark Zuckerberg met Snapchat boss Evan Spiegal? Let’s say they didn’t get off on the right foot and it ended with the latter buying a copy of Sun Tzu’s The Art of War.
As he sets his sights on life away from the fairways, golfing great Tiger Woods recently unveiled he was switching brand identities – to TGR – on his website, replacing the old TW branding and logo familiar to many sports fans.
With a gap left when a key member of staff went on maternity leave, Mike France explains how his business dealt with it and then re-integrated them.
Every interaction a candidate has with your company will influence your brand’s perception and image. We refer to this as ‘employer branding’, which, simply put, is a term used to describe an organisation’s reputation to its employees, candidates and even its customers.
In the first half of 2016, digital ad spend hit £4.78bn: a 16.4 per cent rise on the second half of 2015, and the highest increase for two years. Mobile spend alone hit £802m – beating out PC and tablet spend (£762m) quite comfortably – and now accounts for 36p of every pound spent in this channel.