When it comes to marketing opportunities, around 98 per cent of branded or business-related texts are opened by mobile users, and 90 per cent are read within three minutes of being received.
A good content strategy will allow you to partake in real-time marketing – the ability to deliver on-brand messages even when, as Oreo demonstrated at the Super Bowl, the lights go out.
Taking your company’s content marketing efforts to new heights comes with a few challenges – some of which have been revealed by author Rebecca Lieb.
Having built and ran a variety of different companies, Jan Cavelle thinks the humble salesman is worth more than the economy gives them credit for – it’s just a case of better training.
The kudos of free running has been used to promote everything from cruise ships to jeans. Whilst it might feel “cool” to be associated with an urban sport, how do you judge if hinging a campaign on a free running film is suitable for your brand, which may not be in obvious alignment?
A female has been appointed as the 13th Time Lord, sparking much debate around gender equality. We asked those in business whether the surrounding conversation had made its way into the office.
Every great company evokes something to mind. Maybe it’s a slogan, a logo, a classic advertising character, or a signature product feature. In his classic book, How Brands Grow, Byron Sharp of the Ehrenberg-Bass Institute calls them distinctive assets.
With the battle for talent as fierce as ever, small business bosses need to convince potential candidates their business ranks among the top SMEs to work.
Thanks in large part to social media, our expectations of business have shifted dramatically. We now search for a more meaningful relationship and less of a sales pitch – and who best to explain how to offer both than Jungle Creations’ Jamie Bolding, whose dedicated Facebook page ranked number one in May.
It is widely accepted that employee engagement is critical in winning the war for talent, but less is spoken about how it helps develop leads and generate new business.
The appeal of being able to tailor your communications to offer the personal factor to numerous prospects – without investing the vast resources needed to make each feel like they have your undivided attention – is hopefully obvious.
The loyalty of football fans has long been the envy of companies, with many strategising how to replicate this success. So we took a look at what lessons the newly-crowned branding King of football, Real Madrid, has to offer.