If you’re bringing a technology-based product to market, then you could be at risk of falling in love with your product – to a dangerous extent.
The global luxury car market has been untouched by the financial crisis, but in order to post further growth vehicle companies are upping the ante in terms of customer experience and advertising, bringing in the likes of Ellie Goulding and Mark Ronson for endorsement.
As research finds consumers welcome communications that play on their sense of curiosity, how can brands create campaigns that evoke a sense of exclusivity or confidentiality purely as an engagement tool?
The number of Instagram advertisers has grown from 500,000 in September 2016 to more than one million, the image-based social media platform has revealed.
Access to increasing levels of customer data has been a real game changer for businesses in recent years, but will it be possible to remain more personalised in an age of privacy?
Whether you love them or loathe them, sporting events are a significant part of our everyday lives and the very fabric of society.
Funny advertising campaigns often seem to be the most memorable. So with the help of Exporta we unveil marketing stunts that garnered wide-spread attraction – even if it was for the wrong reasons.
There are so many different ways to advertise that it can be tough to choose a path right for your business, but native advertising could be one of them.
Instagram’s user base is growing at speed and passed the 600m user mark in December 2016. But how to use Instagram to your advantage as a small business?
Gaining experience by utilising agency support on the tech side early on, Adam Twidell explains why this approach is now feeding down into PR and marketing.
Business leaders with experience of London Underground advertising share their advice – touching on messaging, price and why it’s possible to measure ROI.
As one of the most engaged and influential audiences out there, Exterion Media reveals why London Underground commuters are great targets for new brands.