Thanks in large part to social media, our expectations of business have shifted dramatically. We now search for a more meaningful relationship and less of a sales pitch – and who best to explain how to offer both than Jungle Creations’ Jamie Bolding, whose dedicated Facebook page ranked number one in May.
It is widely accepted that employee engagement is critical in winning the war for talent, but less is spoken about how it helps develop leads and generate new business.
The appeal of being able to tailor your communications to offer the personal factor to numerous prospects – without investing the vast resources needed to make each feel like they have your undivided attention – is hopefully obvious.
The loyalty of football fans has long been the envy of companies, with many strategising how to replicate this success. So we took a look at what lessons the newly-crowned branding King of football, Real Madrid, has to offer.
Luke Hakes, investment director at Octopus Ventures, discusses what other British businesses can learn from mattress company eve Sleep’s growth story and why more businesses should be targeting that elusive IPO.
Simon Douglass is an entrepreneur with a background at Google. He understands that for a small business to be successful, you’ve got to fight your corner and remain flexible.
It’s time for companies to stop making assumptions about customers behaviour and interests, and start making use of location insights.
For the last 20 years, brands have followed consumers around the internet, surfacing spammy retargeting ads for products they already have. This kind of “personalisation” has been driven by a use of browser cookies and mobile IDs – and needs to end. Instead, all hail permission-based marketing.
“Hey Shoreditch, what if you surprise your loved one this weekend?” The words, used in a British Airways advert, hoped to foster interest in a European city breaks offer. However, it spurred Shoreditch artists to take action. No, they didn’t book a holiday.
Growing businesses are always getting to grips with new technology, but now Amazon Alexa is now providing a way for enterprising companies to access AI.
Don’t be scared to think innovatively and open-mindedly, and consider the impact of your actions on stakeholders. Most importantly, being ethical is key for successful marketing!
If you’re bringing a technology-based product to market, then you could be at risk of falling in love with your product – to a dangerous extent.