Jan Cavelle has a look at modern-day marketing strategies and argues that data-driven decisions are crucial when targeting Millennials and Generation Z.
Having built and ran a variety of different companies, Jan Cavelle thinks the humble salesman is worth more than the economy gives them credit for – it’s just a case of better training.
Over the past few years, large companies have scrapped traditional annual appraisals, citing it as outdated and irrelevant. These organisations discovered continuous performance reviews are a better fit for millennials – a demographic you cannot afford to ignore.
Millennials make up a significant part of the population, and every year more young people with a great affinity for digital technology enter the workforce.
Young entrepreneur Luke Johnstone is the co-founder of smoothie business Pack’d, but finding his way to success meant living in a garden shed for two years.
There’s a shift underway in which employees are now the power players in a tight labour market. With Millennials officially designated as the largest generation in the workforce, nearly every employer finds themselves faced with many challenges. Chiefly among them, retaining flight-risk Millennials.
The news has been strewn with articles about millennials, or Generation Y, in recent months. Those 20-somethings who are struggling to get on the property ladder, who crave a more flexible approach to work, and who rely on dating apps to find romance. But what of so-called Generation Z?
Many a report has delved into the desires of the FD and CFO, but have you ever thought about what the career aspirations of young finance professionals today are?
The role finance professionals are playing within our businesses is changing. We are rapidly moving away from those days when they were still viewed as back-office number crunchers, and towards digital working.
Inspiring people to become entrepreneurs is a noble cause, unless, of course, you’re talking about what’s happening with The Apprentice on BBC1.
Last week’s news wasn’t dominated by goings on in the Palace of Westminster, but, in fact, by events surrounding a large white marquee in the picturesque English countryside.
Although the UK is experiencing a skills gap crisis, new research suggests it may remain that way as young people admit they’re snubbing employment within companies in order to start their own operations that they can run from home.