Pay-per-Click (PPC) advertising, like Google AdWords, can be an amazingly powerful tool for sending interested, relevant visitors to your website. However, it’s easy to get wrong – and without careful thought and implementation it can end up being an expensive exercise for small businesses.
It goes without saying that customer acquisition is the cornerstone of any business. Here are seven channels that any business can attract new customers online.
Getting business through referrals is a cheap and surprisingly easy thing to do. But the really enthusiastic customers don't need incentives for referring others to you.