An unprecedented number of retailers made aggressive price cuts ahead of Black Friday in an attempt to encourage shoppers into stores and onto websites. Now, however, analysts warn that it could damage brand identity, heading instead for a “Black Friday Hangover”.
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The Black Friday sales are almost upon us. Are you ready for hordes of frenzied people invading physical and online shops, pulling hair like rabid dogs, screaming and shouting the get their hands on a 50 per cent off toaster?
When I was a kid, there was an air of exclusivity that came with having a degree, much of which came from the fact that they were only accessible to well-off families who could afford to send their children to university.