Most businesses have a defined and focused target audience. And an effective marketing strategy for that group poses a challenge for any company, and for Office Space in Town, the challenge is greater.
One of the key tenets of the liberal establishment, and no doubt we shall be fed much more of this in the current election campaign, is cheap labour is essential for the smooth functioning of the UK and other advanced economies. They are oh so wrong.
The United Kingdom: What does it have to offer the global market and how can it use its natural strengths to build its own economy, without submitting to global demands for products and services it’s not already known for?
24 June 2016 was a day that caused shock waves across the globe, prompting many to brace for Brexit pitfalls in the face of the unknown.
Finding good quality advice is a huge problem for SMEs. There are huge numbers of unregulated (not to mention the “supposedly” regulated) service industries charging SMEs phenomenal amounts for little, and even detrimental, advice.
Eliminating the gender gap is a destination where progress arrives at varying speeds. The House of Commons, for example, now has 191 female MPs compared to 58 some 30 years ago. But bleak statistics come to the fore regarding the startup scene and amount of UK female founders.
To foster innovation is one of the key drivers of any successful business. What can be tricky however, is trying to find ways in which to do so.
Coffee Republic founder Sahar Hashemi has offered life lessons from growing a new loss-making business to over 100 bustling stores – and a startup mentality is paramount.
Whenever anyone asks me about my past, I praise my apprenticeship as my vehicle to success. It’s no surprise then that I couldn’t be happier that the Apprenticeship Levy has been launched.
Last month I discussed our approach to our annual budget, one aspect of which is considering how much we spend on sponsorship and influencers to engage with the Christopher Ward brand.
Despite dozens of initiatives over the decades, Britain’s innovation culture remains a problem. Great ideas get stuck never making it out of research journals, and potentially great companies flounder because inventors lack the skills necessary to be successful entrepreneurs.
It’s been a busy couple of months for me and my feet have barely touched the ground. I spent most of February and March travelling, so it’s nice to sit down and reflect on what’s been happening.