If you’re bringing a technology-based product to market, then you could be at risk of falling in love with your product – to a dangerous extent.
Toy designer Gillian Logan pitched her Skinny Sketcher drawing kit idea at the Inventors Workshop in 2014, and has since achieved success with the product. But having made a number of mistakes to get there, she’s outlined 12 errors frequently made by product design startups, and how steer clear of them.
More and more shopping will arrive on the doorstep than be selected off shelves and this has significant implications for brand design – one which no brand team can afford to ignore.
Having helped launch products including a smart motorcycle helmet and a family robot, as well as campaigns such as An Hour of Code, crowdfunding platform Indiegogo has turned its attention to bigger businesses.
There are many hurdles to overcome in creating a successful business but these are the six most common we encounter among the startups we help and how you can avoid making them too.
An Australian business which is producing a dog collar fusing GPS tracking technology and tools to monitor a pet’s health has taken to Kickstarter in the hope of securing $385,000.
Any entrepreneur or business leader worth their salt strives to create that one killer product or service. However, as Google is showing with its new Alphabet parent company, it can be to your detriment.
When Ben Smith and John Abrahams launched a homemade video on YouTube some four years ago they had no idea how quickly their product would go from rough prototype to being stocked by some of the biggest names in cycling.
Pricing is often an afterthought in the new product (or service) development (NPD) process. Typically, organisations spend significant amounts of effort reviewing designs and costs, but then apply a standard, company-specific mark-up to achieve their margin targets.
Shed Simove, entrepreneur, motivational speaker on creativity, comedian, and author of bestselling business book, ‘Success Or Your Money Back’ outlines his ingenious techniques for getting lucrative results.