Ice cream chain Ben & Jerry’s won’t serve two scoops of the same flavour in Australia until same-sex marriage is made legal. Creative moves such as this has garnered the company a fabulous reputation for doing good.
Are your corporate values in order? If not, your business runs the risk of losing valuable customers, according to a study.
There is no one size fits all approach for getting corporate culture right, not least because it will be truly unique to each organisation. That said, there are ways to tackle it head on.
Future law firms will need to put purpose before profit, offer a distinctive service and build a culture to sustain that distinctiveness.
There’s a shift underway in which employees are now the power players in a tight labour market. With Millennials officially designated as the largest generation in the workforce, nearly every employer finds themselves faced with many challenges. Chiefly among them, retaining flight-risk Millennials.
Most business owners plan 12-24 months into the future, but have you thought about what you want your business to achieve in the next decade and beyond?
We all want a workforce that is willing to go that extra mile to get the job done, who is fully bought in to what your business is trying to achieve and who loves coming to work every day. However, we all know this is easier said than done.
When surveying the landscape of the modern HR industry, it’s hard to avoid stumbling across the issue of employee engagement. Yet, for one of the most talked about topics in today’s business world, it’s shocking to see how many companies have failed to grasp its true meaning and potential.
Every business needs a purpose. A guiding thought behind all decisions; something that drives the brand and empowers its people to be brilliant. An objective that is woven so tightly into the seams of every company that it helps to shape the behaviour of the business and every person within it.
The story of Gurbaksh Chahal, once a darling of the tech world, could serve as a cautionary tale in early success – with the latest string of lawsuits against him being for wrongful termination. But with numerous successes under his belt, including the creation of ClickAgents, BlueLithium, RadiumOne, Gravity4 and The Chahal Foundation, would he have done things differently if he had known what would happen at the age of 16?
A new breed of socially minded small businesses are realising that they can change the world for the better by putting purpose at the centre of everything they do.
If we don’t have a purpose, how do we know we are doing the right thing? The alternative is to just float about and never know if we are doing anything of value, and make essentially arbitrary decisions if we want to.