The government reckons there’s 1.3m SMEs in the UK. Do the sums and that means they make up 99.5 per cent of all businesses.
If you are looking for ways to improve your business reputation, a new study has highlighted the benefits of charitable giving.
When it comes to marketing and advertising, causing offence can damage your reputation past the point of recovery.
Employer brand is key. While people may be attracted to working for you by the role and salary, your business reputation also plays a significant part in attracting top quality talent.
Recent news revealed less than a third of corporations failed to address corruption and bribery issues within supply chains despite efforts to put in place policies preventing this.
The economy hasn’t gone down the drain like critics proposed it would after the referendum vote. But change is in the air, and our June 2017 economic statistics reveal the potential hurdles that lie ahead.
Recent news around Costa, Starbucks and Caffè Nero has made people think twice about ordering a frappuccino – and we can’t help but wonder how the chains will tackle the resulting reputational damage.
The digital world can help to make a business’ reputation, so it’s important to get customer service right, just as it was before the technology boom.
The UK government launched its five year National Cyber Security Strategy in November 2016, investing £1.9bn to protect UK businesses from cyber attacks and make the country the safest place to live and do business online.
Don’t be scared to think innovatively and open-mindedly, and consider the impact of your actions on stakeholders. Most importantly, being ethical is key for successful marketing!
Jan Cavelle continues to chronicle the end of her manufacturing firm by explaining how health and safety failings and incompetence were a big contributor.
Plans by Amazon founder Jeff Bezos to make deliveries to the moon in 2020 set a new benchmark for soaring ambition in ecommerce success.