According to studies, traditional brand fidelity is declining. This is bad news for large, established players. But it’s a golden opportunity for SMEs to capitalise on a new phenomenon… “loyalty as you go”.
Henry Ford, Nicola Tesla, Bill Gates, Steve Jobs and Mark Zuckerberg share numerous traits. Not only do they challenge convention, they are also left-handed. And according to scientists, that very fact made them excellent problem solvers.
Despite dozens of initiatives over the decades, Britain’s innovation culture remains a problem. Great ideas get stuck never making it out of research journals, and potentially great companies flounder because inventors lack the skills necessary to be successful entrepreneurs.
Following February statistics revealing that one in seven workers wanted to be self-employed, City Breaks in Newcastle tried to find out what exactly made being a business owner so appealing.
With inward investment into the UK food and drink industry at a three-year high, and Kraft Heinz’s short-lived Unilever takeover bid fresh in the minds of consumer and FMCG business owners, private equity funding is an increasingly viable option for many fast-growth firms.
An investment pitch is a personal interaction, and a potential investor will be looking at you as much as at your idea. But too many budding entrepreneurs focus on themselves (the right clothes, the right hair, the right tone of voice) at the expense of preparing their business idea.
When your business is seasonal, planning ahead is crucial. With that in mind, here’s a few tips to get you started this year.
As part of the Business Broadband section we’re introducing our resident troubleshooter, who will not only be writing advice articles on how you can make the best of the broadband you have, but also take on business broadband questions from the public.
It’s not as if customer relationship management (CRM) solutions are anything new – many organisations have invested in it. The purpose of that investment has been anything from having a basic systems of record through to serving customers better. So what has changed?
Intellectual property represents up to 70 per cent of a company’s value, and spend on the creation and protection of patents, trademarks and other intangible assets is rising fast. Yet the true worth of IP remains difficult to accurately measure.
Online travel business Expedia has opened a Usability Lab in London to tackle customer frustration and get a thorough grasp of consumer behaviour across its numerous apps and websites.
Big businesses such as Nokia and Milka have slipped up with translation fails, so smaller businesses must make sure enough research is done in new markets.