Streaming videos straight to your Facebook news feed became a reality for social media users when Facebook Live video was launched in April 2016. It became an immediate hit and a popular fixture in the modern marketers’ toolkit.
Nobody knows exactly how our divorce from the EU will turn out – just recall the predictions of doom and gloom that immediately followed the surprise vote and compare it to what actually transpired. However, there are numerous known factors bosses can control during this uncertain time.
Nowadays it's no longer good enough to simply make a few posts on social media or write some blogs for your website – digital marketing departments are now constantly under pressure to measure their return on investment (ROI).
Social media continually faces scrutiny from business leaders who question its potential for delivering a real ROI. CMO’s and CEO’s respond to dollars, not hypotheticals.
Your customers may interact with your company’s website, emails, ads and other channels, all before making a purchase. This makes it challenging to determine exactly which of your marketing activities are most effective.