For US retailers, Black Friday represents the biggest shopping day of the year, so it’s not surprising that it made the leap across to the UK, adopted by Amazon in 2010.
Not afraid to get his hands dirty on the shop floor, Mike France explains why the seasonal rush helps bring everyone together to meet the customer needs.
If we suddenly learned the world would end tomorrow, someone would make money from the discovery. At the very least, to quote singer Tom Lehrer: “Lloyd’s of London would be loaded when they go.” It also sums up the crux of this guide.
New research has suggested that customers whose first purchase is discounted by more than 30 per cent are less likely to make repeat purchases from that brand.
What happens to a firm’s web analytics data when a potential customer decides to take a phone number from an ad and call? It’s a question answered by Carl Di Cicco, managing director of EMEA, IOVOX.
New figures suggest discounted items are propping up retailers as continued economic uncertainty hits summer sales.
It may be counter-intuitive but entrepreneur Richard Blanford finds that the summer holidays are a good time to sell – but you have to know products.
Having built and ran a variety of different companies, Jan Cavelle thinks the humble salesman is worth more than the economy gives them credit for – it’s just a case of better training.
The stark reality is that adoption rates of the CRM system remain low and ineffective, and businesses are not seeing the benefit of their investment.
Amazon has paved the way in terms of online sales, churning out events such as Black Friday and Cyber Monday. But it has promised to outdo these bargain days through changes to its fast-approaching Prime Day – and small businesses should be looking to make the most of it.
The Amazon Academy took place last month in Edinburgh with the aim of helping small business owners navigate the world of ecommerce and exports. If you couldn’t make the event itself, here is a round-up of some of the key points.
Don’t be scared to think innovatively and open-mindedly, and consider the impact of your actions on stakeholders. Most importantly, being ethical is key for successful marketing!