What happens to a firm’s web analytics data when a potential customer decides to take a phone number from an ad and call? It’s a question answered by Carl Di Cicco, managing director of EMEA, IOVOX.
New figures suggest discounted items are propping up retailers as continued economic uncertainty hits summer sales.
It may be counter-intuitive but entrepreneur Richard Blanford finds that the summer holidays are a good time to sell – but you have to know products.
Having built and ran a variety of different companies, Jan Cavelle thinks the humble salesman is worth more than the economy gives them credit for – it’s just a case of better training.
The stark reality is that adoption rates of the CRM system remain low and ineffective, and businesses are not seeing the benefit of their investment.
Amazon has paved the way in terms of online sales, churning out events such as Black Friday and Cyber Monday. But it has promised to outdo these bargain days through changes to its fast-approaching Prime Day – and small businesses should be looking to make the most of it.
The Amazon Academy took place last month in Edinburgh with the aim of helping small business owners navigate the world of ecommerce and exports. If you couldn’t make the event itself, here is a round-up of some of the key points.
Don’t be scared to think innovatively and open-mindedly, and consider the impact of your actions on stakeholders. Most importantly, being ethical is key for successful marketing!
As Hand to Hold’s education director Erika Goyer once said: “Tracking milestones is about recognising how one skill builds upon the next”. While she was speaking about parents measuring the development of their children, so too do bosses take note of their business’ highlights.
It’s one of the great business truisms that although we all want to buy things, we don’t necessarily want to be sold to. We want choice, clear information about those choices, and then we want to make our own decisions.
We need to start thinking of content marketing as more than just a buzzword – and Skilled.co came up with 55 reasons why.
As a new financial year approaches, Mike France and his firm are laying out the next annual budget – and he has some wise words for others doing likewise.