In surveying a group of business leaders, it was found that 46 per cent do not see the use of Twitter any more – the main criticism being that there is a “lack of useful engagement” on the platform.
Jan Cavelle has a look at modern-day marketing strategies and argues that data-driven decisions are crucial when targeting Millennials and Generation Z.
Timothy Armoo has a world domination mission for his Snapchat-based advertising business Fanbytes, which the 21-year-old serial entrepreneur and computer scientist will achieve by fending off the competition – “old people”.
Launched just over three years ago, the news of Twitter-owned Vine closing down has shocked many, and the loss of the six-second video app should be a moment of clarity for every business leader.
Snapchat has hired bankers to prepare for an IPO that could value the firm at between $20bn and $35bn. That’s not bad for a social media site that was founded just five years ago, so what can we learn from Snapchat and its climb to success?
Snapchat, the disappearing photo sharing app, is reportedly in funding talks with Chinese ecommerce giant Alibaba, which could value the startup at $10bn (£5.9bn).