In today’s highly competitive, digitally-powered marketplace, the temptation for any business can be to “get out there” with a splurge of marketing activity to build profile and presence. But one of the most important things to do is step back and try defining your brand.
Thanks in large part to social media, our expectations of business have shifted dramatically. We now search for a more meaningful relationship and less of a sales pitch – and who best to explain how to offer both than Jungle Creations’ Jamie Bolding, whose dedicated Facebook page ranked number one in May.
The digital world can help to make a business’ reputation, so it’s important to get customer service right, just as it was before the technology boom.
Real Business has sought insights on Instagram success for SMEs, speaking with the head of small of medium businesses at the Facebook-owned platform.
Millennial employees are widely misunderstood. They can be highly valuable and useful – but employers must be willing to meet them halfway.
Facebook has brought together 15 fast-growth British businesses to form a UK SME Council, which Olly Sewell, senior manager of SMB in UK & Ireland, discussed in detail with Real Business.
Real Business finds out what value business owners place on social networking site LinkedIn, and asks a few users what improvements they’d like made.
British bakery chain Greggs has created a new senior position to help shape the direction of the company, Real Business was told, as it seeks to dominate the food-on-the-go market.
Five million businesses now actively advertise on Facebook, prompting the social network to mark the milestone with additional support for SMEs.
When the new look Consumer Rights Act was introduced in 2015, it gave birth to a world where the customers have the power. The “biggest shake-up” in consumer rights laws in a generation saw UK consumers have more rights and protection after they’ve purchased goods and services, than ever before.
We need to start thinking of content marketing as more than just a buzzword – and Skilled.co came up with 55 reasons why.
Having stepped back from the social media platform he started, Twitter founder Jack Dorsey has expanded the operations of his payments company Square by opening in the capital.