From social media to TV advertising, there are countless ways to boost your company’s brand – but what about sports sponsorship as a way forward?
With just days to go, over 36,000 runners across the UK are gearing up to take on the notorious London marathon. So what should you do when an employee decides to take on the challenge?
As the dust begins to settle on the revelations that female tennis star Maria Sharapova failed a recent drug test, the issue of the big endorsement deals making up the lion’s share of athletes’ earnings has reared its ugly head.
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Real Business looks at the companies expected to benefit most from this autumn's rugby extravaganza.
The winners of this year's Wimbledon singles finals will both take home £1.88m, but endorsement deals still make up a considerable chunk of the top players' annual earnings. Having commercial appeal is important to any player looking to up their financial status – but it can also be something of a distraction.
City trading platform Plus500 has confirmed it will spend millions on a shirt sponsorship deal with Spanish club Atlético Madrid. The company is currently reviewing its anti-money laundering systems, following an order from the City watchdog.
Any further changes to curb migration will have a damaging and destabilising effect on a company's ability to recruit skilled labour, argues Kathryn Bradbury.
Aviva Premiership rugby team Wasps, which recently relocated from London to Coventry, was announced it will use the London Stock Exchange to launch a first of its kind for the sports industry – a retail bond.
Beyonce Knowles leads global list of the top 20 celebrities with the most brand power – 14 of which are women – while only two British stars to make the cut.
Sponsorship is the fastest growing form of marketing, but it is still very much in its infancy. When done well, it offers significant opportunities for distinct marketing and competitive advantages, as well as showing support of a good cause.
One of the biggest problems facing small and medium sized businesses is cash flow. So, getting large amounts of money together upfront to fund an event can often be almost impossible. But that’s where exploring the mutual benefits of sponsorship can really pay dividends