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Three hidden forces that motivate customer behaviour

Our lives are governed by an intrinsic, almost mystical-like force that influences and informs most of our decisions. Don’t believe me? Take a look in the mirror. This “invisible influence” inspired what clothes you wore today, what car you drove to work, and even where you ate for lunch. It’s called social influence. And it’s an omnipresent force in your next customer’s shopping decision.

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The best and worst corporate apologies

Sorry can be the hardest word – and it’s also the most disarming in the English language. No one likes eating humble pie, but unless you’re very fortunate the chances are you’ll have to apologise for something at some time during your business career.

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