Having first used the Special K brand in 1955, food manufacturing company Kellogg’s is countering a move by Australian tennis player Thanasi Kokkinakis to use the term for his own merchandise line.
Recent Dragons’ Den success story Active Away tells Real Business why it went on the investor show with a very clear, and unusual, goal in mind.
Wunderman UK’s executive creative director, Ian Haworth, reminisces about his time as a ballboy at Wimbledon, and compares like-for-like the tennis court trials to his role of creative director.
As the dust begins to settle on the revelations that female tennis star Maria Sharapova failed a recent drug test, the issue of the big endorsement deals making up the lion’s share of athletes’ earnings has reared its ugly head.
The winners of this year's Wimbledon singles finals will both take home £1.88m, but endorsement deals still make up a considerable chunk of the top players' annual earnings. Having commercial appeal is important to any player looking to up their financial status – but it can also be something of a distraction.
A sport career can be lucrative, but can also leave individuals floundering once they're past the peak years. Real Business takes a look at those who ventured into the world of business – the shrewd successes and those who scored own goals.