Brands are increasingly using non-traditional trademarks as identifiers, with hand gestures being the latest trend. But KISS bassist and singer Gene Simmons courted controversy when he tried jumping on this particular band wagon.
Having first used the Special K brand in 1955, food manufacturing company Kellogg’s is countering a move by Australian tennis player Thanasi Kokkinakis to use the term for his own merchandise line.
The Bob Marley heirs have had their fair share of trademark battles, but their latest trek to court offers an important lesson for smaller companies.
Nestlé has long wanted to trademark the four-finger shape of its KitKat bars, and 17 May marks its latest attempt to stop the competition (Cadbury) from getting a say in the matter.
Gina Bicknell, a Partner in the Corporate and Commercial team at Thomson Snell & Passmore, advises businesses on the importance of considering IP protection from the get go.
The importance of intellectual property protection is two-fold. On the one hand, it’s about protecting key business assets and on the other, it’s about unlocking and exploiting the value in those assets through activity such as licensing deals.
Luxury car company Bentley Motors has started to extend its brand into new product areas – but it has come across a pretty big hurdle from the onset.
Claire O’Brien, head of IP litigation at law firm Mills & Reeve, uses a recent high-profile case to discuss the best approach to take when you want to protect your brand.
Across the economy, businesses are increasingly investing more in the knowledge economy.
You’d think we wouldn’t get a country mixed up with a supermarket chain, but a nation really is on a vendetta to melt (sorry, we mean sue) a firm for stealing away business – we’ve dubbed it the Icelandic trademark war.
Some £20m will be paid to cycle wear manufacturer Assos of Switzerland and German menswear retailer Anson’s Herrenhaus to settle ongoing disputes about alleged Asos trademark infringements.
Aberdeen Football Club has gone where no club has ever gone before; it’s decided to slap a trademark on what has been deemed a famous half-time snack.