You’ve given your brand a unique moniker, only to receive an official legal letter from a big business that’s taken offence. It’s a nightmare entrepreneurs dread, but company name disputes are seemingly inevitable.
Securing trademarks is the most effective way of maintaining the reputational value of your business, whether you’re a small startup or a huge, world-renowned brand.
Michael Conway, an associate and chartered trademark attorney at intellectual property firm Haseltine Lake, discusses recent high-profile cases of Western brands protecting trademarks in China – and what it means for UK businesses thinking of operating in the country.
There’s a reason why Apple suddenly changed the name of its iWatch to the Apple Watch, and it all has to do with Swatch – a rival that may have it in for the tech brand.
While on one side a business can’t really claim to have made it unless someone out there has created a gag Twitter account to poke fun at said named company, there is a danger that these channels can do serious damage to a brand.
Trademarking your business name can help you assert your brand's intellectual property. Here are ten key facts about trademarking.
We are a creative and digital leader, but our firms don't have enough awareness about IP.
Ben Stevens, of Russell-Cooke Solicitors, discusses the difficulties that come with attempting to register a shape mark.
As Skype has just been refused a trademark for sounding too much like Sky, we decided to take a look at some of the more interesting trademark cases of the past few years.
Tesco is back on the trademark war path and instead of sticking to its guns (the registered 'Tesco Clubcard' trademark started in 1995), it's making a last-ditch effort to register the word 'Clubcard'.
Every company, large or small, has a brand or product name which is relied upon by members of the public to repeat their experience. It is often said that the brand is one of the most important assets to a business and yet it is surprising how many have failed to register their brand as a trademark.
Rovio Entertainment, the maker of popular game Angry Birds, has opposed Kimanis Food Industries' application to protect its Angry Bite trademark, claiming that it was too similar to the Angry Birds characters and branding.