In trying to gain a larger share of the competitive fast-moving consumer goods market, Tyrrells is turning to TV advertising and a humorous sales pitch.
Why Tyrrells is spending £2.5m on a TV advertising campaign
Dead or alive? Using TV advertising to sell a brand message
When it comes to marketing your brand, where exactly does TV advertising fit into that agenda? We’ve heard from leaders of brands including Secret Escapes and Oppo about how they feel.