Funny advertising campaigns often seem to be the most memorable. So with the help of Exporta we unveil marketing stunts that garnered wide-spread attraction – even if it was for the wrong reasons.
Recent Dragons’ Den success story Active Away tells Real Business why it went on the investor show with a very clear, and unusual, goal in mind.
From social media to TV advertising, there are countless ways to boost your company’s brand – but what about sports sponsorship as a way forward?
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In our journey to assemble an ultimate gift list for that business owner in your life, we finish with the pièce de résistance – the £1m Titan Zeus TV.
When it comes to marketing your brand, where exactly does TV advertising fit into that agenda? We’ve heard from leaders of brands including Secret Escapes and Oppo about how they feel.
Taking advantage of Black Friday and Christmas sales is vitally important for jewellery firm Rocks & Co, as owner Debby Cavill reveals in her monthly diary.
Video is a must-have for marketing content as it’s easy to engage with, retains visitors and benefits your site’s SEO. However, one video on the homepage does not make a video content plan.
Inspiring people to become entrepreneurs is a noble cause, unless, of course, you’re talking about what’s happening with The Apprentice on BBC1.
You’ve built a solid foundation for your business which has attracted a number of clients through your contacts and word of mouth, thanks to your good work. But where next? How long can the flow of new business last without some calculated investment in marketing?
They’ve been accused of poor interest rates and snubbing businesses, but you can always rely on banks for great advertisements. We’ve rounded up ten of the finest promotions to grace British and American TV screens.
James Constantinou is the founder of Prestige Pawnbrokers, a business headquartered in London’s Hatton Garden – the UK’s diamond centre. With the enterprise featured on Channel 4 show Posh Pawn, we’ve profiled Constantinou as part of our Business Class section to learn more about the luxury lending specialist.
Where do you get inspiration for your office design? With both the Oscars and BAFTAs on the horizon, we’ve taken a look at some of the most famous TV and movie offices and to analyse the best (and the worst) on-screen office design.