After Sarah Willingham and Nick Jenkins announced they were leaving Dragons’ Den in January, the BBC has unveiled Steve Parish and Jenny Campbell as the 16th and 17th investors to appear on the show.
As one of the mainstays on investment show Dragons’ Den, Deborah Meaden has had a front row seat as the environment for entrepreneurship and business creation has evolved over the last decade.
The recent 20th anniversary of Buffy the Vampire Slayer’s TV premiere offers a good example to businesses why great content, no matter how old it is, still appeals to customers.
Funny advertising campaigns often seem to be the most memorable. So with the help of Exporta we unveil marketing stunts that garnered wide-spread attraction – even if it was for the wrong reasons.
Recent Dragons’ Den success story Active Away tells Real Business why it went on the investor show with a very clear, and unusual, goal in mind.
From social media to TV advertising, there are countless ways to boost your company’s brand – but what about sports sponsorship as a way forward?
In our journey to assemble an ultimate gift list for that business owner in your life, we finish with the pièce de résistance – the £1m Titan Zeus TV.
When it comes to marketing your brand, where exactly does TV advertising fit into that agenda? We’ve heard from leaders of brands including Secret Escapes and Oppo about how they feel.
Taking advantage of Black Friday and Christmas sales is vitally important for jewellery firm Rocks & Co, as owner Debby Cavill reveals in her monthly diary.
Video is a must-have for marketing content as it’s easy to engage with, retains visitors and benefits your site’s SEO. However, one video on the homepage does not make a video content plan.
Inspiring people to become entrepreneurs is a noble cause, unless, of course, you’re talking about what’s happening with The Apprentice on BBC1.
You’ve built a solid foundation for your business which has attracted a number of clients through your contacts and word of mouth, thanks to your good work. But where next? How long can the flow of new business last without some calculated investment in marketing?