A good content strategy will allow you to partake in real-time marketing – the ability to deliver on-brand messages even when, as Oreo demonstrated at the Super Bowl, the lights go out.
Having stepped back from the social media platform he started, Twitter founder Jack Dorsey has expanded the operations of his payments company Square by opening in the capital.
Timothy Armoo has a world domination mission for his Snapchat-based advertising business Fanbytes, which the 21-year-old serial entrepreneur and computer scientist will achieve by fending off the competition – “old people”.
From Facebook’s launch of enterprise chatbots on its Messenger app, to Google and Amazon introducing virtual assistants into the home, 2016 has given rise to the battle of the bots.
Launched just over three years ago, the news of Twitter-owned Vine closing down has shocked many, and the loss of the six-second video app should be a moment of clarity for every business leader.
When it comes to social media mistakes, SMEs tend to repeatedly make the same blunders, so you might want to rethink your social media policy.
With the London mayoral battle ongoing, Boris Johnson is preparing for a handover, which means the end of #AskBoris. His final Twitter Q&A session with the public has now taken place, so we’ve combed through the chaos to highlight the craziest questions he answered, and ignored, during the last social media confab.
Monday 18 January was no ordinary start to the week – indeed, the day was dubbed Blue Monday, “the most depressing day of the year”, which a handful of brands capitalised on with marketing campaigns designed to spread cheer among despondent consumers.
The impact of social media in the workplace – in particular Twitter – has been in the news again this month when Tim Roberts ruffled a few feathers in the theatre world. Emma Hamnett, employment law partner at Clarke Willmott, discusses the importance of a robust social media policy.
What we've learned from previous Budget's is that Twitter is undoubtedly the place to go when you want information to be condensed, and are looking for the not-so-neutral version of public reaction. We rounded up the days announcements and comments – social media style.
Microsoft announced a whole host of new developer tools at its second keynote of the year, but Twitter was more preoccupied with the unveiling of its facial recognition website.
Twitter and Facebook have both announced recent changes – Twitter to its policy in dealing with online abuse, and Facebook to its NewsFeed. Unpicking why these changes have been made shows where businesses should be focusing their attention when looking to make improvements.