Everywhere we look, we are being told we need a new website campaign, digital marketing, to be at the top of Google. If you don’t, your world will crumble.
It should be no surprise that the internet is e first port of call for most consumers searching for products and services, so fast websites are a must.
Some 93 per cent of online experiences begin with a search engine, while Google alone carries out more than 3.5bn searches daily. With that in mind, just how good is the search engine optimisation (SEO) for your firm’s website? If you’re unsure, it’s time to get up to speed.
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Setting up a website and getting it running for your business is the easy part, working out what pages to include on your website and what to write on them is the tricky part. And even if you have already got a site, are you sure it includes everything it should?
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