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The 50 most disruptive UK companies in 2017: The Future 50

Each year Real Business brings you 50 disruptive UK companies ignoring the status quo – and 2017's list is overflowing with inspiring startup entrepreneurs.
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Neyber

neyberSector: Financial services
Date founded: 2013
Founders: Martin Ijaha, Monica Kalia, Ezechi Britton
Location: London
Number of staff: 60

Neyber is a provider of financial employee benefits. It enables employees to reduce borrowing costs with access to affordable loans integrated with payroll – all at no cost to the employer.

The business was created when the founders saw a need for an alternative to the solutions offered by financial service providers whose high borrowing rates and low returns on savings have helped to create an unprecedented era of financial stress.

Neyber’s mission is to pioneer the creation of workplace communities that will enable employees to borrow and save together at fairer rates and to cut credit costs.

Nightset

NightsetSector: Technology
Date founded: 2015
Founders: Anna Frankowska, Andrzej Frankowski
Location: London
Number of staff: 10

Nightset is a mobile app and web platform that connects the nightlife ecosystem. It aims to connect people with the party world in real-time, and people with each other via dating features.

In addition, venue owners and event organisers can manage their business accounts via the website and communicate, promote, and engage with users directly through the app.

According to Nightset, the UK nightlife market was worth £66bn as of 2015 and alcohol brands’ ad expenditure is $2.05bn per year.

Paperplanes

Paperplanes Sector: Marketing
Date founded: 2017
Founders: Daniel Dunn
Location: London
Number of staff: 3

Paperplanes is a direct mail company that generates relevant and personalised, physical media that lands with a customer 48 hours after it has identified interest via behaviour online.

The business believes that direct mail is still incredibly effective when done right. It uses tags to track online customer behaviour and provides a self-serve portal for clients to upload creative assets, product and customer lists simply as well as set a budget. It then triggers the programmatic generated direct mail personalised according to what the customer had browsed 48 hours after it tracked behaviour.

Payfriendz

logo1Sector: FinTech
Date founded: 2013
Founders: Chris Wessels – CTO, Anna Tsyupko – CEO; original founders have left the business
Location: London
Number of staff: 19

Payfriendz allows small businesses to integrate payments infrastructure into their products with a single API.

The product integrates with gaming and gambling products, P2P marketplaces or even challenger banks while removing many of the complexities of the financial services industry. It will take care of payments flow, regulation and compliance and risk management. There are no set-up fees or monthly minimums.

Payfriendz hopes to democratise financial infrastructure and empower entrepreneurs to create products powered by financial flows.

Pixoneye

pixoneye copySector: AI
Date founded: 2015
Founders: Ofri Ben Porat, Nadav Israel
Location: London
Number of staff: 18

Pixoneye analyses clients’ end users’ mobile photo galleries in a bid to provide real-time behavioural understanding.

The business embeds its technology into a client’s app, which teaches the user’s mobile device to analyse the photo gallery by 150 characteristics – including age, gender, income levels and hobbies.

Pixoneye claims that its accuracy is the same as Google’s image classifier but is approximately 30 times smaller, which allows the process to occur on a mobile phone.

The potential market for this technology includes every company with an app who wants to understand its users and target them better. Pixoneye has split this into four verticals: publishers, brands, research and channels.

Read on to find out which other inspiring firms have made the 2017 Future 50 listing of disruptive UK companies

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About Author

Letitia Booty

Letitia Booty is a special projects journalist for Real Business. She has a BA in english literature from the University of East Anglia, and since graduating she has written for a variety of trade titles. Most recently, she was a reporter at SME magazine.

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