Why top brands keep changing their business motto
Revisiting a company motto or philosophy is necessary in an ever-changing world, but it can disrupt people’s sense of “who we are” and should be carefully managed, according to new research. We take a look at the world's biggest brands, their slogans, and how to manage consumer expectations when executing branding changes.
3 min read
By Praseeda Nair
Why SMEs should consider electric vehicle charging
What are the benefits of electric vehicles for small businesses? And what should you expect from your electric vehicle charging provider?
8 min read
By Olly Goodall
How to make the SME Culture Leaders list
Company culture can make or break any growing business. We spoke to the judges of this year’s SME Culture Leaders initiative (held in partnership with specialist HR software company Breathe) to work out what the winning formula is for making the list. Here’s the scoop.
14 min read
By Praseeda Nair