The survey conducted by YouGov for the Mayor’s promotional body London & Partners found that almost 200,000 companies are planning to claim the new domain.
Almost half said they would be doing it because they were ‘proud to be a London business’, while 41 per cent think customers will find them more easily and could generate more sales. Gordon Innes, Chief Executive of London & Partners said: “This is an incredible response from London’s small business community which sees .london as an opportunity to claim an exciting new web address that is uniquely associated with our city’s powerful brand. We already know that tens of thousands of businesses have expressed an interest in a .london web address including major brands like Selfridges, Radisson Blu Edwardian and Carnaby. “This latest survey of small business owners gives us confidence that other organisations and individuals will be just as excited about .london when the domains go on sale on April 29.” Britain’s capital is one of the first cities in the world to launch it own domain and businesses registering for .london will receive a new web address which will instantly identify their location. Imagesource
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.