This website features absurd animal photos, all with ridiculous captions. But how did the business start” They shared a photo of a fat cat with the caption “I can has cheezburger?”, which apparently had the pair laughing for an alleged 73 minutes. This led to a series of photos about the fat cat obtaining said cheeseburger. Founders Eric Nakagawa and Kari Unebasami become instant millionaires.
Soon, fans started to submit their own captioned photos. The site now receives more than 35m hits per month and 8,000 daily submissions. They even landed a book deal that was a New York Times Best Seller.
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