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16 tricks to win business through networking clubs

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6. Think about (and practice) your 60-second slot

Your 60-second slot (monthly minute, elevator pitch) is your time to briefly let the members of the club know what you’re looking for. In the early days of your membership, you need to keep your elevator pitch reasonably consistent so that your fellow members get the feel for what your business is all about.  Do invest the time to think about what your key messages are. How can you demonstrate your credibility” How can your visit to your networking club help with your marketing and sales campaigns?

7. Have your sales stories prepared

Do prepare short stories of how your firm or business has helped its clients or customers. These may be stories which highlight why people choose you, why people carry on choosing your firm, what you do to make sure you go the extra mile for your clients and customers, how much time/effort/money you have saved for your client, etc. Make sure that there is a beginning and an end, but no middle, to your sales stories. What was the pain your client/customer was suffering from and what was the happy ending as a result of the intervention of you or your firm?

8. Get the business spotlight slot early into your membership

Before a member can make a referral to you, they need to know a little more about your business than the 60 second slot can provide.

9. Take on an officer role

Generally, each business networking club is run by a few elected or unelected members of the club. Do offer to take on the responsibility of an officer role. Officers often benefit from a reduced membership fee, as well as increased visibility from the membership of the group. The increased visibility and perceived level of trust that is placed on the officers of the group tends to result in a higher level of referrals coming their way.

10. Listen and take an interest

When you join a business networking club, first impressions are important. Whether consciously or sub-consciously, the other members will be wondering whether you will fit in and whether you will be an asset to the club. One of the best ways to help create a positive first impression and generate trust from the existing members is to listen to them and take a very active interest in them and their business. Your business requirements and needs come second. (A good networker will always ask you how they can help your business.)

Even if you have gotten up very early to go business networking, do take the time to listen carefully to everyone’s 60-second slots. The members will then be more likely to listen to your 60-second slot too…

Keep reading on page three.

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