Telling the truth about SME life today

18: GenQuip

GenQuip developed the world’s first portable toilet unit. The so-called“HogLoo” is a standalone system that needs no connections to tanks or drains and comes with its own waste incinerator. It’s also theft-proof. Within three months of launch, GenQuip had already signed £1m worth of orders. The Port Talbot-based company was founded in 1998 by Jeff Davies, Dennis Hughes, Josh Llewellyn and Rob Saunders. Start-up costs were minimal because Genquip piggy-backed the resources of sister company GenSet, also founded by Llewellyn and Davies.

GenQuip’s portfolio of mobile, secure toilet facilities brought in a turnover of £6.7m last year, with profits of £505,000. Compound growth is set at 129 per cent, with a further 49 per cent growth predicted this year and a 2008 turnover of £10m. The only barrier to growth so far has been keeping up with production. The principle manufacturer of Genquip units has had to build several new factories to meet demand. For the moment, the company is still focused on the UK market. “The grass is still green here,” says Hughes. “So no plans for international expansion as yet.”


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