
1. Before its launch Amazon.com was set to be called ‘Cadabra,’, but CEO Jeff Bezos immediately changed the name after his lawyer misheard the word as ‘cadaver.’ They then registered the name ‘Relentless’, before finally choosing Amazon. In fact, if you type in relentless.com, you immediately get redirected to Amazon.
2. The Kindle was almost named after Fiona, a character in Neal Stephenson’s ‘The Diamond Age.’ The team loved the idea as Fiona possesses a book-like machine that contains all libraries and human knowledge. But Bezos preferred Kindle. 3. All Amazon employees spend two days every two years working at the customer service desk. This means that your call could be picked up by Bezos himself. 4. Greg Linden, a former employee, explained that some of Amazon’s first desks were created from doors – “the quintessential example of Amazon’s frugality.” He said: “Buy a wooden door, preferably a hollow core wooden door with no holes predrilled. Saw a couple 4″ x 4” x 6′ pillars in half. Bolt them to the door with a couple of scary looking angle brackets. Put it in front of a programmer.”Share this story