Guy Levine, resident web guru and ecommerce maverick, talks Real Business through the dark art of internet marketing. This week: should I bid on my competitor’s company or product names in pay per click?
The spectacular split of rock band Oasis, minutes before the group was due on stage at Paris’ Rock en Seine festival, has already cost the band £4.75m in lost appearance fees and merchandise sales. But the split has also thrown up questions of ownership of the Oasis brand and how its assets and revenues can be divided now the brothers are estranged.
Day starts with an hour’s telephone session with business coach post his/our summer break. We’re about to activate a massive training programme for the next few weeks to finally make sure staff can do their jobs properly. Now it’s a case of sitting back, watching and waiting to evaluate what happens.
RB columnist Matthew Crowe has been building and selling businesses since the age of 19. Now founder of investment firm Huckleberry Ventures, our business sage from across the pond brings you his tips on attracting investment and standing out from the crowd.