Q: Would you ever dream of changing your brand, logo or corporate image? It’s easy to scoff at branding experts, but I have a feeling that our corporate image needs a modern makeover. The world is changing fast and we run the risk of looking dated and losing potential young customers.
Will King, founder of the King of Shaves brand and a judge at our upcoming Growing Business Awards, never had to bother watching currency fluctuations – until he started importing blades for his “Azor” range from Japan.
Paul Statham is founder and MD of RNM Systems, a workspace management company that helps its clients keep tabs on free meeting rooms, parking spaces, even theatres and training areas. Since the recession began, Statham has hired eight new staff to cope with demand and, despite the downturn, his East London-based firm has seen a 60 per cent increase in turnover.
Charlie Mullins set up Pimlico Plumbers in 1979 with a bag of tools and an old van bought at auction and built it into a £15m-turnover business. Tonight, viewers of Secret Millionaire will see Mullins roughing it in Warrington. Writing exclusively for Real Business, the entrepreneur tells us about the final leg of his trip.
Day starts extremely well with notification from insurance company saying they absolutely repudiate the claim being made against us and we are to forward any further correspondence direct to them, unopened.
Most of us have had a very challenging 2009. As entrepreneurs, these challenges are part of life. The key is more about how we deal with these challenges so that through all the ups and downs we can still perform at our best. Next month on 4th November is National Stress Awareness day – perfect timing for some top tips to reduce stress at work.
