The "viral campaign" has become the darling of internet marketing. But mismanaged campaigns can go terribly awry. Here’s what happened when Toyota’s viral campaign, YourOtherYou – a "unique interactive experience enabling consumers to play extravagant pranks", backfired horribly.
And here they are – the final four on our list of enterprise champions of Britain: Angels, Suralan, Shell and the poster boy of British entrepreneurship. Who else has featured on the list? Click here to find out.
Fresh from filming Secret Millionaire, Pimlico Plumbers founder Charlie Mullins tells Real Business about charity debt, paternity leave and that blasted Royal Mail.
Q: How do you tell if your own personal performance is up to scratch? I think it’s important to have a good objective assessment of my own performance, but am not always 100 per cent certain that I’m getting it right.
The Carbon Trust has over £100m in interest-free loans to offer to UK small businesses. Theo Paphitis, Dragon and boss of Rymans, tells entrepreneurs why it’s time to get rid of energy-guzzling old plant and invest in greener, more efficient machinery.
There’s a lot of advice out there for entrepreneurs: do this; don’t do that. RB columnist, entrepreneur and venture capitalist Matthew Crowe has two core pieces of advice for entrepreneurs that really want to succeed.
Spend most of day on telephone to large East Anglian insurance company, which covers our vans, in an effort to talk to someone about personal-injury claim being brought against one of our drivers.
New figures published today by the Local Data Company show that ten per cent of retailers closed between January and September this year.
There’s a lot of advice out there for entrepreneurs: do this; don’t do that. But I believe that there are two core maxims to live by if you want to succeed. Here they are…
Royal Mail strikes are not only affecting sales at online companies, they undermine the core propositon of internet firms: buy today, have it tomorrow. Here’s how you can fight back and undo some of the damage inflicted by striking workers.
