Getting to the heart of ketchup politics

As a branding expert, it’s fascinating for me to consider how the election played out and how all the parties totally failed to make their mark and engage with people on an emotional level. If you ask me, far too much time was spent trying to come up with pithy sound bites and one-liners, rather than seriously attempting to answer the hard question: “How can we differentiate ourselves from the other parties?”

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