Niche markets rule – especially for entrepreneurs. Why? Two reasons. First, the mass market is simply too expensive for most new businesses to enter. Second, niche markets are characterised by well-defined customers who, because you know them so well, can be satisfied and delighted beyond anything the mass market can provide.
Isaiah Mustafa in the Old Spice campaign. Kylie Minogue riding a mechanical bull. Berlitz’s German coast guard ad. Virals only work when they are edgy and push boundaries. Does your company have the guts to break taboos?
An ex-Royal Marine sniper. A movie-extra in Saving Private Ryan. A qualified surgeon. A former hairdresser. Meet the new candidates hoping to be hired by Lord Sugar on the new series of The Apprentice, starting next week. Place your bets.
Google has maintained a torrid M&A pace this year, with 23 acquisitions thus far. Using data from market intelligence firm CB Insights, we break down Google’s numbers.
Stephen Less has built a £20m table-dancing empire and has a lifetime’s experience in the leisure industry. We couldn’t pass up the chance to hear Stephen Less spill his secrets (and the juicy details about a potential deal with Branson).
We’ve all been there: a potential client turns around to you and queries your fee quote because so-and-so has quoted significantly lower than you. What can you do?
Thousands of small businesses could lose rates relief worth some £200m because they are in danger of missing the September 30 deadline for submitting claims, warns the Forum of Private Business.
Intellectual property rights will become easier to assert for SMEs as IP litigation costs get capped in county courts for the first time.
Pimlico Plumbers Charlie Mullins has accused plumbing and heating firm Wolseley of running to the hills to avoid the British tax system.
AIM-listed companies contribute a total of £21bn to UK GDP, and support some 570,000 jobs, but they’re still far from reaching their full potential. Lifting the ban on venture capital trusts (VCTs) investing in AIM can bring the London Stock Exchange’s (LSE) growth market to the next level.
In a scheme that’ll promise to get people talking, American entrepreneur Peter Thiel is starting a new initiative to offer grants of up to $100,000 for kids to drop out of school.
Don Joe, our secret agent in the corporate world, exposes the truth about senior managers.