Mobile phones: revolutionising customisation of content and the online shopping experience

In the last ten years, the way we engage with technology has drastically changed how we buy and view the things we want in life. Two of the technologies that have been at the heart of how we run our lives, the Internet and mobile phones, are now converging at an incredible rate. The prospect of an etail-world governed by a users mobile phone is a tantalising one for any retailer.