Starting your own blog is a fabulous way to attract attention to your site and products. But many entrepreneurs don’t have one. Here are the most common objections I hear. And why they are wrong.
Content marketing? That’s the bit of your marketing where you, ahem, use content. We're talking blogs, press releases, videos and articles. It’s a vital part of any digital marketing strategy.
In this “omnichannel” age, it's all about focusing on the consumer’s experience as they journey across all shopping channels; such as email, phone, chat or instore. This includes customer service.
In the UK, retail employs almost 3m people and accounts for more than £300bn of turnover, a third of all consumer spending. Furthermore, the High Street occupies a special place in British hearts – for generations it has been the focal point of towns large and small across the land, a space to congregate and, of course, to shop.
With the long awaited return to economic growth, business leaders are once again allowing themselves to think beyond surviving in the here-and-now and looking towards the longer-term future of their organisation.
Recently we’ve seen much coverage regarding the lack of women in board level positions within both public and private sector organisations, and to the price that businesses are paying with their profitability for this imbalance.
The economy is finally recovering with GDP increasing by 0.8 per cent in 2013 Q3. This suggests for the first time in five years that growth will go over two per cent, enabling the Treasury to secure much needed tax revenues. Despite this, growth is still slower than what we historically enjoyed and we remain with a debt hangover with both the Banks and the Government. This is a perfect environment for M&A to return with a vengeance.
The government’s employee shareholder scheme was introduced in September, but SMEs have shown little interest, are business right to ignore the new employment contracts?
It’s the age old dilemma – to open or not to open over Christmas is a question thousands of small business owners will be puzzling over as the festive season approaches.
When you look at the number one reason many people enter into sales roles it is possibly the number one reason they shouldn’t! They want to sell, not listen.
2013 was a good year for European SMEs, figures from the European Commission suggest. And 2014 will be even better.
E-commerce will get bigger than ever next year – here are the seven trends you need to look out for.