It has been reported that the sale and distribution of counterfeit goods seems to escalate during the Christmas season. Counterfeit goods are everywhere, from fake clothing and detergents to poor quality toys which is particularly problematic at this time of the year.
It’s that time of year again when everyone is gearing up to enjoy some festive fun but beware as it’s also the time when criminals try to take advantage of you .
Entrepreneurs frequently need to set up telephone customer-service centres. But how do you get your staff to really impress customers?
Content marketing supports every part of the marketing mix and it will be key driver of demand generation in 2014. Content can do much more than build brand awareness; it attracts interest, builds trust and ultimately, creates new customers.
A Government-backed report released by the UK Intellectual Property Office (UKIPO) has concluded that banks are out of step in the way they value intellectual property (IP).