In business, luck can play a huge part. Steve Jobs was arguably the most effective CEO the world has ever known. If you count his two stints at Apple separately, he increased the market capitalisation of companies he ran by over a billion dollars on four separate occasions. He also made one of them the most valuable company in the world. That’s some record.
A few years ago, the internet was barely being used and social media was just a figment of our imagination. However, with the invention of Facebook and the subsequent explosion of social media platforms, people were suddenly becoming much more active and visible online. With that came a unique opportunity for self-promotion – but it's not without its risks.
Often, when we think about examples of multi-lingual teams, we think of large multinational organisations such as IBM, Toyota, or Saudi Aramco. However, there's another good example of how multi-lingual teams work well in a less conventional model: the UK’s Premier League football.
The influx of social media as a business tool has reached a crescendo in 2013. From large corporate brands to relatively small businesses, a real recognition has developed of the power it has in helping to reach new customers and cement reputations.
FCA regulation plans risk “taking the 'crowd' out of crowdfunding,” Labour MP Barry Sheerman warned today.
We are seeing the unstoppable rise and growing importance of mobile marketing, the increasing impact of video advertising and critically the power of RTB/programmatic buying. All three are very important. But the coming big topic is not one of these in isolation, but rather how they come together: developing and using better cross-platform/cross-device targeting and performance measurement is the next big step on the journey, according to Stephen Taylor, MD at Sojern.
With foreign corporations now eager to tap into the potential of its markets, China finds itself a top priority for many patent applicants
Excited about your new product or service and desperate to get investment so you can get started? Great! But perhaps you’re not quite sure how to go about obtaining that funding?
Stuck for marketing ideas? Then feast on these 11 easy-to-do tips.